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A short film highlighting the culture of Pomona-Pitzer's Men's Cross Country Team
A short film highlighting the culture of Pomona-Pitzer's Men's Cross Country Team
Why?
Why?
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...they're favorites to win a 3rd consecutive national title this year.
...they're favorites to win a 3rd consecutive national title this year.
But also to explore the intersection of social media, sports media, and brand marketing.
Influences
Influences
What's it look like?
What's it look like?
Sports documentary with an emphasis on showcasing the team culture.
Concept based approach as opposed to an event based one
The video follows one runner at different types of team events to share team dynamic in varied settings
The runner is never introduced, the film is about the team
Fast paced race intro meant to get the viewer invested in the action before transitioning to slower practices and long runs
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